Mathura translated MAX’s fashion identity into retail architecture. They used clean lines, display systems, strong signage hierarchy and lighting to highlight collections. They ensured visual consistency across zones — casual, formal, accessories — so the brand’s style identity came through.
Many stores lacked clear zoning, had weak display layouts, and inconsistent branding. Mathura reorganized store circulation, standardized display modules, and improved visual merchandising flow. This made it easier for customers to browse, reduced clutter, and increased sales per square foot.








Designing spaces that inspire, endure, and evolve with those who inhabit them to functionality, aesthetic longevity, and the human experience.